So, we engaged with them fluidly, talking, observing, calling, meeting, debating... even clashing, to intuit what they were all about. Result: from this apparent chaos, we produced & delivered a concept that blew all the fogginess away. They were a newborn idea, fragile, unsure of the journey ahead, but spirited enough to find their way, to make an impact, to entertain, to convert enemies into friends, to inspire success & celebration, and yet willing to start all over again for a higher calling. Just like their promoter. Brilliantly scored, and animated with great joy. You tell us if the pixels in this piece aren't actually emoting!